Born in 1961, mothercare has been a favorite of mums and dads’ brand for over 50 years. Mothercare is the place to go to for all parenting needs including award winning clothing collections, quality home and travel products. In 2007 the company welcomed Early Learning Centre the children’s and baby’s toys brand. As a leading retailer, for mothercare print catalogs has been a crucial sales driver. In support of that we were assigned to design the mothercare & ELC category catalogues for the Greek market. Following the company’s brand guidelines our design team was able to create a number of layouts that were able to visualize a wide range of products in an editorial way and help parents to explore and take actions.