The company was originally founded in 1983, under the name of GM Yachting, which was one of the first and leading yacht charter companies in the Greek market. bndb was asked to design a fresh new website that would incorporate the company’s strong heritage and the yachting market qualities. Through a stunning and intelligent interface design we wanted to bring a feeling of opulence forward. The aim was to deliver an experience that would resonate with existing customers, while also introducing the website to new audiences. Alongside this, the new website developed a seamless UX journey that encouraged potential customers to make a reservation of the available yachts.