Founded in 1983 as GM Yachting, the company stood as one of the pioneering and prominent yacht charter companies in the Greek market. BNDB was enlisted to create a new website that not only captured the company's rich heritage but also celebrated the exceptional qualities of the yachting market.
The design approach aimed to infuse a sense of opulence into the website through stunning and intelligent interface design. The objective was to deliver an experience that resonated with existing customers while captivating new audiences. In addition, the new website was meticulously crafted to provide a seamless user experience (UX) journey, actively encouraging potential customers to make reservations for the available yachts. This strategic initiative aimed to leverage the company's legacy while expanding its reach and appeal to a broader clientele.