The LEGO® Group, inspired by the iconic LEGO® brick, stands as one of the world's foremost manufacturers of play materials. Since its inception in 1932, the LEGO® Group has remained dedicated to delivering top-quality, safe, and enjoyable play materials for children. In the Greek market, the "LEGO® Market Office Greece" assumes responsibility for all operations, encompassing marketing, advertising, and trademark protection. This commitment underscores the LEGO® Group's unwavering dedication to providing children with enriching and safe play experiences.
The LEGO® Group has consistently prioritized the integration of creativity into a holistic, immersive experience for consumers. In line with this commitment, BNDB collaborated closely with the LEGO® team for the design and development of the official website for THE LEGO® NINJAGO® MOVIE™.
The primary objective of the website was to offer visitors the opportunity to explore additional content, stay updated on events and developments, and participate in movie-related contests. Our UX and design team dedicated significant effort to grasp the intricacies of the LEGO® brand guidelines and determine the most effective way to translate them into the new website.
Leveraging the world-class design assets available for THE LEGO® NINJAGO® MOVIE™, we successfully conceptualized and implemented the company's requirements, resulting in a compelling, memorable, and highly engaging website experience. This collaboration reflects our commitment to delivering exceptional digital experiences in alignment with the LEGO® brand's creative and immersive philosophy.
The LEGO® Market Office Greece embarked on a partnership with The Mall of Athens to craft an immersive LEGO® experience within Greece's largest shopping destination. In support of this collaborative marketing endeavor, BNDB took on the task of developing a range of assets, spanning from social media content and in-store concepts to key visuals and TV spots.
The challenge was twofold: to seamlessly integrate the LEGO® brand guidelines into every project requirement and to create promotions that not only allowed visitors to engage with the LEGO® brand but also encouraged them to share their unique experiences. This endeavor was aimed at not just promoting LEGO® products but also fostering a memorable and interactive connection between visitors and the beloved LEGO® brand.