Based on the iconic LEGO® brick, the LEGO Group is one of the world’s leading manufacturers of play materials. Ever since the LEGO Group was founded in 1932, the focus has always been on providing fun and engaging play materials of the highest quality and safety for children. For the Greek market the “LEGO market Office Greece” is responsible for all operations including marketing, advertising and trademark protection.
For LEGO® the focus has always been on integrating creativity with the “holistic, immersive experience for consumers”. As part of the release of THE LEGO® NINJAGO® MOVIE™ bndb worked closely with the LEGO® team for the design and development of THE LEGO® NINJAGO® MOVIE™ official website. Main purpose of the website was to allow visitors to explore additional content, stay informed about happenings and events and take part in the movies contest. Our UX and design team spent valuable amount of time understanding the LEGO® brand guidelines and finding best way to translate them to the new website. Utilizing the world-class design assets that LEGO® NINJAGO® MOVIE™ had available we were able to conceptualize the company’s requirements and provide a compelling, memorable and highly engaging website experience.
LEGO market Office Greece partnered with The Mall of Athens in creating an engaging LEGO® experience within the largest shopping destination in Greece. As part of this co-op marketing activity bndb was assigned to develop different assets ranging from social media content, in-store concepts to key visuals and TV spots. The challenge was to convey the LEGO® brand guidelines with every project requirement and create promotions that allow visitors to interact with the LEGO® brand and share their experience.