Etem is a prominent aluminum extrusion company situated in Southeastern Europe, operating as a vital business unit within the Viohalco Group. Established in 1971, Etem boasts full integration capabilities, serving as a designer and producer of architectural systems, aluminum profiles for industrial applications, and aluminum profiles and components for the automotive industry.

Over the years, Etem has evolved into a global aluminum company, extending its reach to export its products to more than 50 countries worldwide. With a well-established global network and state-of-the-art facilities, Etem ensures the consistent and uninterrupted delivery of top-quality products to its esteemed customers across the globe.

project image
Digital & product catalogues

Recent findings indicate that the most effective practices in B2B marketing closely align with those in B2C marketing. Leveraging our extensive experience in both domains, we were tasked with developing a comprehensive multichannel communication plan that encompassed both offline and online touchpoints.

The revamped promotion mix comprised the design of tailored landing pages, newsletters, and online banners, in addition to the creation of product catalogues and specialized corporate communication strategies. Throughout this process, our objective was to introduce novel elements, such as illustrations, 3D animations, and compelling imagery, to infuse a more lifestyle-oriented dimension into the existing "formal" brand guidelines. This approach sought to enhance engagement and resonance with the target audience within the B2B context.