Etem is a leading aluminium extrusion company in Southeastern Europe, a business unit of Viohalco Group. Founded in 1971, it is a fully integrated designer and producer of architectural systems, aluminium profiles for industrial applications and aluminium profiles and parts for the automotive industry. Etem has become a global aluminium company, exporting in more than 50 countries. With a global network and facilities, guarantees the continuous and uninterrupted delivery of quality products to global customers.
From the latest findings we can see that the most effective practices in B2B marketing are mainly the same as in B2C. As part of this new direction and taking into account our broad experience in both sides we were asked to work on a multichannel communication plan, which included both offline and online touchpoints. The new promotion mix included the design of targeted landing pages, newsletters and online banners together with product catalogues and specialized corporate communication tactics. During this we tried to introduce new elements as illustrations, 3D animations and powerful photos in order to add a more lifestyle feeling to the existing “strict” brand guidelines.